J.Co Donuts

..J.Co Donuts & Coffee, Pavillion Mall, Bukit Bintang, KL

J.Co donuts anyone? I'm sure many of you have tasted J.Co donuts by now. I had the chance to try it while having lunch at Pavillion Mall, Bukit Bintang few weeks ago. But I think for all the hype around J.Co, the taste isn't exactly that excellent, though I like the softness of the donut compared to Dunkin's. :)

I still find it amazing to see how people can queue up for so long to buy donuts! A scene that has never happened before in Dunkin Donuts. The top guys in Dunkin Donuts must be racking their brains trying to think of new strategy on how not to lose their customers to J.Co. hehe..

All in all, I think J.Co is one of the outstanding brand that came from Indonesia in recent years. They currently have 35 outlets throughout Indonesia and 2 in Malaysia (Pavillion Mall and Sunway Pyramid). All that is a span of two and a half years! Quite an achievement, isn't it. And they'll be opening more in Singapore and China soon. Hats off the them! :)