It is often said that a lie told often enough becomes the truth. Being a former student of communication, I have also learnt another important element of propaganda that, " if you can't convince them, confuse them " . And in the context of modern political communication, perhaps the more proper and widely used terms are "damage control" and "spin". Now let's bring that into the context of political reality. Let's not even talk about our democratic integrity yet, but about the quality of our elected representatives. Where do our politicians stand in terms of integrity and credibility? Look around us; surely we can recall the many shameful incidents in the past few years. The Perak frogs' fiasco, the resignation of former Penang Deputy Chief Minister I, Fairus Khairuddin, and more recently the resignation of Bayan Baru MP, Datuk Zahrain Hashim, just to name a few. If the performance of a salesperson is judged by his or her number of sales, li...