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Earth Hour - 28 March!

Earth hour is here! Be part of the global campaign!
Turn off your lights or other electrical appliances for one hour (8.30pm - 9.30pm) on 28th March 2009!

Join Malaysia as we take part in a global movement to stand united with 1000 cities and its peoples for Earth Hour by switching off non-essential lights for one hour.
Above is a quote from an email I received.
Anyways, I'd like to comment on a letter in The Star yesterday where a so-called concerned citizen critized the idea of organizing such event. I find it totally absurd and ridiculously dumb to say that this huge global movement organized by international NGOs with the support of countless multinational corporations is a "mere publicity stunt". One must remember that this is a 'campaign', hence to run a campaign one needs to have a good publicity to spread the words around.

It's interesting that the writer mentioned about Malaysia being a signatory of the Kyoto Protocol. Yes, but that is our participation at governmental level. The Earth Hour campaign involves a much wider community - that is, the peoples of planet Earth. And by having this sort of campaign, every each of us would have the chance to participate or at the very least be educated about the serious issue of climate change.

p/s: In future if power failure happens, I hope TNB would not use the 'Earth Hour' campaign as an excuse. Heheh.


miss y lizzy said...

the way he put it was wrong, the campaign itself is not a publicity stunt, but certain companies are using the campaign as publicity stunts, holding concerts/sales/candlelight dinners and whatnots. maybe that is what he really wanted to say.

shahnon said...

Yeah it could be. But on the other hand I guess sometimes you need to do something extra in order to get the message across or else people wouldn't get notice or care to know what the hell the campaign is all about. Oh man, I sound like an environmental activist pulak dah. Ok ok. Let's switch off the lighs tonight. :P

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